If you are an entrepreneur or content creator searching for a way to transform knowledge into income, Teachable is the platform for you.
Teachable is a learning management system (LMS) based by Angkur Nagpal as a side project. It was previously known as Fedora. Nagpal, a course builder himself, decided to create his online learning platform with features he envisioned his courses and students could like after getting frustrated over the lack of direct accessibility to students some platforms needed.
In 2020, sources say that Hotsmart acquired Teachable for about $250M.
Before you continue, you may want to watch this video by Robert C. Brown on YouTube that gives a quick review. Afterward, you will want to read the rest of the article for a more comprehensive review.
In A Nutshell How To Market A Teachable Course
Teachable allows one to make and sell online courses and coaching with videos, quizzes, and lectures. It has a simple and intuitive interface that makes it an excellent platform for beginners. It deals with your sales tracking, payment collections, and affiliates commissions. So, you don’t need to have a virtual assistant or group member to perform it. Alternatively, you can concentrate more on course construction.
Who Uses Teachable?
We can not deny that we would like to take a slice from the ever-growing demand from the quick and booming industry of online learning.
Entrepreneurs, founders, and small business owners that wish to make online courses to a potentially lucrative business will find using Teachables to be very ideal. Teachable is utilized by folks like Pat Flynn of Smart Passive Income to sell their courses to students.
You also have enterprises like The New York Times, Shopify, and Penn Law.
More than 100,000 creators sold over $1 billion in courses and training for students all around the world as of this moment.
Here are some of the features I liked in Teachable:
Ease of Use
Teachable’s best feature is being less of a technician hassle and more of being your partner-in-arms to a business.
As stated previously, Teachable prides itself on its simplicity of use. Going around and operating the program will be found easy by tech novices.
The dashboard is the first thing a user would see after registering on the site. There you may see headers like users, websites, sales, emails, and courses. It is pretty straightforward. Uploading files, reviewing analytics, issuing refunds, and communicating with students becomes a lot easier for the user.
You can incorporate as many tools as you need as Teachable’s list of partners is fairly extensive. You will also realize that it is easy to create multimedia lectures, videos, homepage, and landing pages with their power editor.
Teachable offers a large selection of topics for your online course site that you can select to create an attractive landing page. All you’ve got to do is upload the logos, text, images and select color schemes to fit your business’ branding.
If you are an advanced user, you have the choice of inserting custom CSS or HTML into the Code Snippets region.
Marketing, Student Tracking Tools, and Analytics Capabilities
It has all of the necessary and essential sales tracking and analytics tools that you’d need while trying to analyze your course sales. You can see how well your courses have performed in specific phases.
You can provide your pupils discounts should they decide to buy another course when you get access to advanced sales features like one-click upsells and packages from availing greater plans. It is a good way of increasing conversions.
In regards to student monitoring, you can check student enrollment and engagement. You’ll get reports on how your students interact with your courses, their completion rates, and in which the students get stuck.
Teachable deals with tech and marketing for you so you don’t need to worry about monitoring student and sales insights with their comprehensive dashboards.
You would need a Pro or Business Plan to get this feature. The course will award the certificates upon completion (Admin > Courses > Course > Certificates). There are templates available. Teachable will automatically insert your school name, student’s name, and title of the program. You may change elements of your certificate such as logo, colour scheme, and pre-set images. But, you may also create one yourself using the block editor (rich text and Liquid/HTML blocks).
Teachable comes with its own refundable payment processing via Teachable Payments. With this, you don’t have to find a 3rd party for payment processing.
You may select your payment currency from a wide range of choices. You can also generate coupons and discount codes for students and affiliate codes. Teachable will manage affiliate payouts automatically.
Teachable has options like Stripe and PayPal and advanced payment options like Visa and Mastercard.
Your pupils can pay by credit card, debit card, PayPal, Apple Pay, and Google Pay. You also have the choice of charging your classes as one-time purchases, monthly payments, or as a subscription.
The support is responsive. It has an extensive knowledge library with online lessons and lives webinars for common questions you may ask as you begin creating your first class. Butif you have any additional queries, you can create a ticket. Usually, you’ll hear back from service within one day. Professional Teachable customers have access to live chat service.
What Plans can I avail?
Teachable allows customers to choose among three options: Basic, Pro, and Business.
For those who wish to dip their toes first and check out its features before committing, Teachable will offer a 14-day free trial.
All plans include unlimited video, classes, and hosting. Additionally, it has integrated payment processing, pupil management, lecture comments, fundamental quizzes, no fees on free courses, and VAT (value-added tax) for the EU.
Basic ($39/month or $29/month if annual billing is chosen)
Each of the base features include unlimited students, course product, coaching product, a members-only community, automatic sign-ups, and two admin-level users. You’ll have to pay the monthly fee along with a 5% transaction fee on this plan.
Pro ($119/month or $99/month if annual billing is chosen)
This includes all base attributes plus priority product support, advanced reports, five admin-level users, an unbranded website, and completion class certificates, among others–no transaction fees.
Business ($299/month or $249/month if annual billing is selected )
Including everything in Pro plus 20-admin level users, bulk student enrollments, manual student imports, custom user roles, advanced theme customization, and group coaching calls. How To Market A Teachable Course
Now that I’ve talked about what I liked about Teachable, here are some things I don’t like:
- No free plans.
- Teachable doesn’t have a free plan. But, it does offer a 14-day trial.
- 5% transaction fees
- There’s a 5% transaction fee for people who opt for the Basic plan.
- No phone support.
- There is no telephone number to contact for queries.
Why should you attempt it?
I’m not the most tech-savvy person out there. Far from it, actually. I’ve had many a day being very confused about the bunch. But with Teachable, I found it reasonably easy. Akin to a duck testing the waters first, It does take some time to explore the web site, its features, and test stuff out.
You can teach the way you want to learn by utilizing customization tools to personalize your content. How To Market A Teachable Course
You don’t have to think about marketing. Teachable has built-in features to take care of taxes, payouts, affiliates, and authors. So all you have to worry about is creating the content you wish to sell.
To Sum It Up
For complete beginners and busy entrepreneurs who want to focus more on course creation than the business’s tech and marketing aspect, Teachable is an approachable platform.
Teachable helps you turn the online courses you may make on any subject you love into a company. Why not start today?
Frequently Asked Questions: How To Market A Teachable Course
Teachable is an online learning platform that helps users make and market their courses.
Can I use Teachable at No Cost?
There’s a 14-day free trial for the Pro Plan. When you click on the “Get Started” button and register, you will automatically be entered into a Professional plan trial. You don’t need a credit card because of this. There’s absolutely no free trial for Basic and Business Plans. You can add up to ten students to complete courses.
How do Teachable payments work?
Teachable uses Stripe express to process credit/debit card transactions as well as PayPal payments. Owners can receive payouts directly to their own banks based on the payment scheme set out by the principal school owner. It can be done in the Settings > Payments section of the school admin. Payouts can be set daily (on a 2-day company rolling period), weekly (every Thursday), or monthly (every 30 days on the first business day of the month).
How much does Teachable cost?
The Basic plan costs $39/month or $29/month if yearly billing is chosen. However, Teachable’s more popular Pro Plan at $119/month or $99/month if yearly billing is set is more opted by lots of people. It has more features that match most of what their company needs.
The Business Plan also costs $299/month or $249/month if yearly billing is chosen. This would be a much better fit for large organizations where multiple teachers are needed to upload course materials.
Can Teachable charge any processing charges?
Yes. It costs 2.9% plus 30 cents for any sale made through a credit card, debit card, and US Paypal accounts. International cards are charged 3.9% and 30c. International PayPal gets billed 4.4% and 30 cents.