How To Market Your Teachable Course

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Teachable is the platform for you if you’re an entrepreneur or content creator searching for a way to transform knowledge into earnings.

Teachable is a learning management system (LMS) based by Angkur Nagpal as a side project. It was previously known as Fedora. Nagpal, a course builder himself, decided to create his online learning platform with features that he envisioned his classes and students could like after getting frustrated over the lack of direct access to students some platforms needed.

In 2020, sources say that Hotsmart acquired Teachable for approximately $250M.

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Before you go on, you may want to watch this video by Robert C. Brown on YouTube that gives a quick review. Afterward, you will want to read the rest of the article for a more comprehensive review of Teachable.

In A Nutshell How To Market Your Teachable Course

Teachable allows one to create and sell online classes and training with videos, quizzes, and lectures. It’s a straightforward and intuitive interface that makes it an excellent platform for complete beginners. It deals with your sales tracking, payment collections, and affiliates commissions. Thus, you don’t have to have a virtual assistant or team member to do it. Instead, you can concentrate more on course building.

How To Market Your Teachable Course

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Who Uses Teachable?

We can not deny that online learning is a fast and booming industry. And we would like to take a slice out of the ever-growing demand.

Entrepreneurs, creators, and small business owners who want to make online courses into a potentially profitable business will find using Teachables to be ideal. Teachable is used by folks like Pat Flynn of Smart Passive Income to market their courses to students.

You also have enterprises such as The New York Times, Shopify, and Penn Law.

As of now, more than 100,000 founders sold over $1 billion in courses and training for students all over the world.

Here are some of the features I liked in Teachable:

Ease of Use

Teachable’s best feature is being less of a technician hassle and more of being your partner-in-arms to a company.

As stated previously, Teachable prides itself on its simplicity of use. Going around and operating the course will be found easy by tech beginners.

When you register on the site, it leads you to the dashboard. There you may see headers such as users, websites, sales, emails, and classes. It is pretty straightforward. It is easier for the user to upload documents, review analytics, issue refunds, and communicate with students.

Customization

Teachable’s list of partners is pretty extensive making it possible to incorporate as many tools as you need. You will also find that you can easily create multimedia lectures, videos, homepage, and landing pages using their power editor.

Teachable offers a large selection of topics for your online course site that you can select to make an appealing landing page. All you have to do is upload the logos, text, images and choose color schemes to fit your business’ branding.

If you are an advanced user, you have the option of inserting custom CSS or HTML to the Code Snippets Area.

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Marketing, Student Tracking Tools, and Analytics Capabilities

It has all of the necessary and essential sales tracking and analytics tools that you would need while attempting to analyze your path sales. You can see how well your classes have performed in specific phases.

For higher plans, you get access to advanced sales features like one-click upsells and packages. With this, you can provide your students discounts should they choose to buy a second course. It is a good means of increasing conversions.

You can check student registration and engagement in regards to student tracking. You will receive reports on how your students interact with your courses, their completion rates, and where the students get stuck.

You don’t need to worry about monitoring sales and student insights with their comprehensive dashboards. Teachable deals with tech and promotion for you.

Completion Certificates

You’d need a Pro or Business Plan to get this feature. The class will award the certificates upon completion (Admin > Courses > Course > Certificates). There are templates available. Teachable will automatically insert your school name, student’s name, and title of the program. You may change aspects of your certificate like logo, color scheme, and pre-set images. But, you may also create one yourself using the block editor (rich text and Liquid/HTML blocks).

Payment Options

Teachable comes with its in-built payment processing through Teachable Payments. With this, you don’t have to get a 3rd party for payment processing.

You may select your payment currency from a wide assortment of choices. You can even create coupons and discount codes for students and affiliate codes. Teachable will manage affiliate payouts automatically.

Teachable has options like Stripe and PayPal and advanced payment options like Visa and Mastercard.

Your pupils can pay by credit card, debit card, PayPal, Apple Pay, and Google Pay. You also have the option of charging your courses as one-time purchases, monthly payments, or as a subscription.

Customer Support

The service is responsive. It has a comprehensive knowledge library with online lessons and lives webinars for common questions you may ask as you begin creating your first course. You can create a ticket if you have any additional questions. Usually, you’ll hear back from service within 24 hours. Professional Teachable clients have access to live chat service.

What Plans can I avail?

Teachable enables customers to choose among three options: Basic, Pro, and company.

While Teachable does not have a free version, it will offer a 14-day free trial for those who wish to dip their feet first and check out its features before committing.

All plans include unlimited video, courses, and hosting. Additionally, it has integrated payment processing, student management, lecture comments, fundamental quizzes, no fees on free classes, and VAT (value-added tax) for the EU.

Basic ($39/month or $29/month if yearly billing is chosen)

Each of the base features include unlimited students, class product, coaching product, a members-only community, automatic sign-ups, and two admin-level users. You’ll have to pay the monthly fee together with a 5% transaction fee on this plan.

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Pro ($119/month or $99/month if yearly billing is chosen)

This includes all base features plus priority product support, advanced reports, five admin-level users, an unbranded website, and completion class certificates, among others–no transaction fees.

Business ($299/month or $249/month if yearly billing is selected )

Including everything in Pro plus 20-admin level users, bulk student enrollments, manual student imports, custom user roles, advanced theme customization, and group coaching calls. How To Market Your Teachable Course

Here are some things I do not like about Teachable now that I’ve talked about what I liked about it:

  • No free plans.
  • Teachable doesn’t have a free plan. But, it does offer a 14-day trial.
  • 5% transaction fees
  • There is a 5% transaction fee for those who opt for the Basic plan.
  • No phone service.
  • There’s no phone number to contact for queries.

Why should you try it?

I’m not the most tech-savvy person out there. Far from it, actually. I’ve had many a day being very confused about the bunch. But with Teachable, I found it fairly easy. It does take a while to explore the web site, its features, and test stuff out. Comparable to a duck testing the waters .

You can teach the way you would like to learn by using customization tools to personalize your content. How To Market Your Teachable Course

You don’t have to worry about marketing. All you have to worry about is making the content that you wish to sell since Teachable has built-in features to look after taxes, payouts, affiliates, and authors.

To Sum It Up

Teachable is an approachable platform for complete beginners and busy entrepreneurs who want to focus more on course creation than the business’s tech and marketing aspect.

You can create your online course on any topic you love, and Teachable helps you turn that into a business. Why not start today?

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Frequently Asked Questions: How To Market Your Teachable Course

What’s Teachable?

Teachable is an online learning platform which helps users create and sell their courses.

Can I use Teachable for free?

There is a 14-day free trial for the Pro Plan. When you click on the “Get Started” button and register, you will automatically be entered into a Professional plan trial. You don’t need a credit card for this. There is no free trial for Basic and Business Plans. You can add up to ten students to complete courses.

How can Teachable payments work?

Teachable uses Stripe express to process credit/debit card transactions as well as PayPal payments. Owners can receive payouts directly to their banks dependent on the payment scheme set from the primary school owner. It can be done in the Preferences > Payments section of their school admin. Payouts can be set daily (on a 2-day business rolling period), weekly (every Thursday), or monthly (every 30 days on the first business day of the month).

How much does Teachable cost?

The Basic plan costs $39/month or $29/month if annual billing is chosen. But, many people opt for Teachable’s popular Pro Plan at $119/month or $99/month if yearly billing is set. It has more features that fit most of what their business needs.

For large organizations where multiple instructors are required to upload course materials, a much better fit would the Business Plan which costs $299/month or $249/month if annual billing is chosen.

Does Teachable charge any processing fees?

Yes. For any sale made through a credit card, debit card, and US Paypal accounts, it costs 2.9% plus 30 cents. International cards are billed 3.9% plus 30c. International PayPal gets charged 4.4% plus 30 cents.

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