Teachable Product Marketing

teachable-review

Teachable is the platform for you if you are an entrepreneur or content creator looking for a way to transform knowledge into earnings.

Teachable is a learning management system (LMS) founded by Angkur Nagpal as a side project. It was previously called Fedora. Nagpal, a class builder himself, grew frustrated over the lack of direct accessibility to students some platforms needed. He decided to create his online learning platform with characteristics he envisioned his courses and students could enjoy.

In 2020, sources state that Hotsmart acquired Teachable for approximately $250M.

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Before you continue, you may want to check out this video by Robert C. Brown on YouTube that gives a quick review. Afterward, you’ll want to read the rest of the article for a more comprehensive review.

In A Nutshell Teachable Product Marketing

Teachable allows one to create and sell online courses and coaching with videos, quizzes, and lectures. It has a simple and intuitive interface that makes it an outstanding platform for beginners. You don’t need to have a virtual assistant or group member to perform it because it already takes care of your sales monitoring, payment collections, and affiliates commissions. Alternatively, you can concentrate more on course building.

Teachable Product Marketing

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Who Uses Teachable?

We can not deny that we want to take a slice from the ever-growing demand from the fast and booming industry of online learning.

Entrepreneurs, founders, and small business owners who wish to create online courses into a potentially profitable business will find using Teachables to be ideal. Folks like Pat Flynn of Smart Passive Income use Teachable to market their courses to students.

You also have enterprises such as The New York Times, Shopify, and Penn Law.

More than 100,000 creators sold over $1 billion in courses and coaching for students all around the world as of this moment.

Here are some of the features I enjoyed in Teachable:

Ease of Use

Teachable’s best feature is being less of a tech hassle and more of being your partner-in-arms to a company.

As stated earlier, Teachable prides itself on its simplicity of use. Going around and operating the course will be found easy by tech beginners.

The dashboard is the first thing a user would see after registering on the site. There you will see headers like users, websites, sales, emails, and classes. It is pretty straightforward. Uploading files, reviewing analytics, issuing refunds, and communicating with students becomes easier for the user.

Customization

Teachable’s list of partners is pretty extensive making it possible to integrate as many tools as you need. You’ll also realize that you can easily create multimedia lectures, videos, homepage, and landing pages using their power editor.

Users can select to make an appealing landing page with Teachable’s large selection of topics for your online course website. All you’ve got to do is upload the logos, text, images and select color schemes to fit your business’ branding.

If you’re an advanced user, you have the option of inserting custom CSS or HTML into the Code Snippets Area.

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Marketing, Student Tracking Tools, and Analytics Capabilities

It has all of the necessary and essential sales tracking and analytics tools that you’d need while trying to analyze your path sales. You can see how well your classes have performed in specific phases.

For higher plans, you get access to advanced sales features like one-click upsells and packages. With this, you can offer your students discounts should they choose to obtain a second course. It’s a fantastic means of increasing conversions.

You can check student enrollment and engagement when it comes to student tracking. You’ll get reports on how your students interact with your classes, their completion rates, and in which the students get stuck.

Teachable deals with tech and promotion for you so you don’t need to worry about monitoring student and sales insights with their comprehensive dashboards.

Completion Certificates

You would need a Pro or Business Plan to get this feature. The course will award the certificates upon completion (Admin > Courses > Course > Certificates). There are templates available. Teachable will automatically insert your school name, student’s name, and name of the program. You may change elements of your certificate such as logo, color scheme, and pre-set images. But, you may also create one yourself using the block editor (rich text and Liquid/HTML blocks).

Payment Options

You do not need to find a 3rd party for payment processing as Teachable comes with its in-built payment processing through Teachable Payments.

You may choose your payment currency from a wide assortment of choices. You can also generate coupons and discount codes for students and affiliate codes. Teachable will manage affiliate payouts automatically.

Teachable has options like Stripe and PayPal and advanced payment options like Visa and Mastercard.

You have the option of charging your courses as one-time purchases, monthly payments, or as a subscription which your students can pay by credit card, debit card, PayPal, Apple Pay, and Google Pay.

Customer Support

The service is responsive. It has a comprehensive knowledge library with online lessons and lives webinars for common questions you may ask as you start creating your first class. But, if you have any additional queries, you can create a ticket. Usually, you’ll hear back from support within one day. Professional Teachable clients have access to live chat support.

What Plans can I avail?

Teachable enables customers to choose among three options: Basic, Pro, and company.

While Teachable doesn’t have a free version, it will offer a 14-day free trial for people who want to dip their toes first and take a look at its features before committing.

All plans include unlimited video, classes, and hosting. It also has integrated payment processing, pupil management, lecture comments, basic quizzes, no fees on free classes, and VAT (value-added tax) for the EU.

Basic ($39/month or $29/month if yearly billing is selected )

Each of the base features include unlimited students, course product, training product, a members-only community, automatic sign-ups, and two admin-level users. You’ll have to pay the monthly fee together with a 5% transaction fee on this plan.

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Pro ($119/month or $99/month if annual billing is selected)

Including all base attributes plus priority product support, advanced reports, five admin-level users, an unbranded website, and completion course certificates, among others–no transaction fees.

Business ($299/month or $249/month if annual billing is chosen)

Including everything in Pro and 20-admin level users, bulk student enrollments, manual pupil imports, custom user roles, innovative theme customization, and group coaching calls. Teachable Product Marketing

Here are some things I do not like about Teachable now that I have talked about what I enjoyed about it:

  • No free plans.
  • Teachable does not have a free plan. However, it does offer a 14-day trial.
  • 5 percent transaction fees
  • There’s a 5 percent transaction fee for those who opt for the Basic plan.
  • No phone support.
  • There is no phone number to contact for inquiries.

Why should you attempt it?

I’m not the most tech-savvy man out there. Far from it, actually. I’ve had many a day being very confused about the crowd. But with Teachable, I found it reasonably simple. Comparable to a duck testing the waters , It does take some time to explore the website, its features, and test stuff out.

You can teach the way you want to learn by utilizing customization tools to personalize your content. Teachable Product Marketing

You don’t need to worry about marketing. Teachable has built-in features to look after payouts, taxes, affiliates, and authors. So all you have to worry about is creating the content that you wish to sell.

To Sum It Up

For complete beginners and busy entrepreneurs who want to concentrate more on course production than the business’s tech and marketing aspect, Teachable is an approachable platform.

Teachable helps you turn the online courses you can create on any subject you love into a business. Why not start today?

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Frequently Asked Questions: Teachable Product Marketing

What’s Teachable?

Teachable is an online learning platform which helps users make and sell their courses.

Can I use Teachable for free?

There is a 14-day free trial for the Pro Plan. You will automatically be entered into a Professional plan trial when you click on the “Get Started” button and register. You don’t need a credit card for this. There is not any free trial for Basic and Business Plans. You can add up to ten students to complete courses.

How can Teachable payments work?

Teachable uses Stripe express to process credit/debit card transactions in addition to PayPal payments. Owners may receive payouts directly to their banks dependent on the payment scheme set from the primary school owner. It can be carried out in the Preferences > Payments section of the school admin. Payouts can be set daily (on a 2-day business rolling period), weekly (every Thursday), or monthly (every 30 days on the first business day of the month).

How much does Teachable cost?

The Basic plan costs $39/month or $29/month if annual billing is chosen. However, Teachable’s Pro Plan at $119/month or $99/month if yearly billing is determined is more opted by many people. It has more features that match most of what their company needs.

The Business Plan also costs $299/month or $249/month if yearly billing is chosen. This would be a much better fit for large organizations where multiple teachers are required to upload course materials.

Can Teachable charge any processing charges?

Yes. It costs 2.9% plus 30 cents for any sale made through a credit card, debit card, and US Paypal account. International cards are billed 3.9% plus 30c. International PayPal gets billed 4.4% and 30 cents.

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